Alexis Kirton
Product Manager | GTM Execution, Consumer Insights, Positioning, Brand Partnerships | Drove Additional $6M in Annual Revenue Through Campaigns and Product Launches
- Role
- Senior Game Product Manager at Electronic Arts (EA)
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexis Kirton
I\'m a creative and strategic product leader with a passion for launching culturally…
Experience
Senior Game Product Manager
Dec 2021 — Present
Lead go-to-market strategy, brand partnerships, and audience insights for The Sims 4, helping shape product narratives and scale multi-million-dollar launches.*Collaborate with research and marketing to refine product themes and player positioning*Guide IP strategy and licensing opportunities through whitespace mapping and consumer insights*Improve testing outcomes by aligning creative direction with behavioral data and qualitative feedback*Drive stakeholder alignment and roadmap buy-in through executive-facing brand partnership pitches*Streamline decision-making with visual-first performance tools adopted across teams
Education
Columbia Business School
Master of Business Administration - MBA
Washington University in St. Louis
Bachelor of Arts (B.A.)
Sidwell Friends School
High School Diploma
Università Commerciale 'Luigi Bocconi'
International Business
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