Alexis Evans
Senior Employer Branding Manager @Zalando
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WORK HISTORY
Senior Employer Branding Manager @Zalando
Berlin, DE
Organic Social Media Management (LinkedIn: Over 350k followers, Instagram: InsideZalando, Facebook: Inside Zalando, YouTube: Inside Zalando). Driving strategy and tracking social media engagement & follower growth- Reputation & Crisis Management - managing Glassdoor, Kununu, and company awards. Managing social media communications during sensitive events, collaborating with Corporate Affairs- Lead - Neurodiversity Employee Resource Group. Implementing leadership training and workshops, managing of a community of 50+ members- Lead - Communications and Marketing Workstream - CSD 2023, 2024, 2025. Spearheading EB communications for Pride (CSD), managing 12+ contributors.
EDUCATION
Northumbria University
BA (Hons) Business Management, Business, Management, Marketing, and Related Support Services
Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services
ABOUT ALEXIS EVANS
I work in social media, so I\'d better get this right Firstly, hi there I\'m a Senior Employer Branding Manager at Zalando, a D&I advocate, and a big fan of expressing myself through emojis 🪭 <- if it doesn\'t show on your computer, that\'s a fan. A big fan.My main focus is Zalando\'s employer branding social media presence, so I spend A LOT of time on LinkedIn. The LinkedIn page has more than followers now, so owning this feels like a big deal! Of course, I can\'t forget my other channels: Inside Zalando on Instagram and Facebook, Zalando Tech on Twitter, and Zalando on Xing, which are also experiencing steady growth. If you don\'t follow them yet, what are you still doing reading this! Go and check them out At Zalando, we are committed to fostering a culture of inclusion and I am proud to lead our Neurodiversity Employee Resource Group. Through this, I help promote awareness and understanding of neurodiversity in the workplace. while also learning along the way! Let\'s stay on D&I for a minute ⏳ As Communications and Marketing Workstream Lead for the third time for CSD 2025 (that\'s Pride to my fellow internationals), I am following my passion for creating content that showcases our amazing colleagues and their stories. Content is my bag I conceptualise content, create content, post content, manage comments on content, and report on content. Content content content. So much of a focus that I\'m saying it thrice.I also have the privilege of being a hybrid working culture ambassador, a fire protection agent, a campus tour guide, a well-being promoter, and general run-around-and-do-stuff-er. It\'s how I get to know people. And the more people you know, the more inclusive you can be, and the more content you can create. Bang - three for the price of one In short, if you follow me, you\'ll get an eclectic mix of content that I create, good vibes that I\'m sending to my colleagues and friends, and a good insight into life at Zalando. Sounds like a good deal to me 🤝 All views & opinions expressed are my own, and may not reflect the views & opinions of Zalando.
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