Alexis Day
Associate Director, Media Activation @Media Futures Group
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WORK HISTORY
Associate Director, Media Activation @Media Futures Group
New York, NY, US
Drive strategic search expertise within the team, helping to develop innovative strategies to meet and exceed client business objectives- Lead the development and implementation of paid search campaigns, including budget management of over $65MM, for assigned DR client- Leverage search best-practices across all search tactics- Analyze search campaign performance against client KPI\'s and report on trends and insights to key stakeholders- Responsible for delegating work and managing career progression of direct reports
EDUCATION
Keller Graduate School of Management of DeVry University
Master of Business Administration (MBA), Marketing
City University of New York-College of Staten Island
Bachelor of Science (B.S.), Communications
ABOUT ALEXIS DAY
I am a seasoned media activation leader, strategist and an expert in paid search. I am currently the Associate Director, Media Activation at Media Futures Group, a leading media agency that delivers innovative and impactful solutions for clients across various industries.In this role, I drive strategic search expertise within the team, helping to develop and implement paid search campaigns that meet and exceed client business objectives. I manage a budget of over $65M+ for a major DR client, leveraging search best practices and analyzing performance data to report on trends and insights. I also mentor and coach direct reports, empowering them to grow and excel in their careers. As a Google Certified Professional, I have a deep understanding of the latest tools and technologies in the search landscape, and I constantly look for opportunities to enhance the efficiency and effectiveness of our search campaigns. I am passionate about delivering high-quality work that creates value for our clients and the agency.
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