Alexis Butkiewicz
Senior Specialist - Crm Marketing @Brother USA
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WORK HISTORY
Senior Specialist - Crm Marketing @Brother USA
Bridgewater, NJ, US
Drive the strategic development and execution of B2C/B2B emails, SMS, and in app push marketing campaigns, driving engagement through segmentation, targeting, and lifecycle strategies.• Manage day-to-day campaign operations—from creative briefing and proofing through development, deployment, and performance optimization.• Deliver actionable insights through thorough performance analysis, A/B testing, and KPI tracking to enhance user experience and maximize engagement/conversion.• Collaborate cross-functionally with key stakeholders to ensure campaigns align with business objectives, audience behavior, and industry best practices.• Promote internal awareness and adoption of CRM best practices through insights on trends, performance benchmarks, and marketing innovations.
EDUCATION
Johnson & Wales University
Bachelor of Science - BS, Marketing
ABOUT ALEXIS BUTKIEWICZ
I\'m a digital marketer with over 3 years of experience specializing in CRM strategy and email marketing. I lead the development of creative email campaigns that support customer engagement. From planning and execution to performance analysis, I focus on building campaigns that connect with the right audience at the right time.I enjoy working cross-functionally to align marketing efforts with business goals and customer needs. With a background in creative advertising and a passion for customer experience, I’m always looking for new ways to improve strategy, optimize performance, and deliver value through every touchpoint.
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