Alexis Boone
UX Researcher | Advocating User Needs Through Data-Driven Insights
- Role
- Design Director Driving User Engagement Stem Education for Girls at Her Spark
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Alexis Boone
I\'m a Mixed-Methods UX researcher focused on uncovering what users are actually trying to…
Experience
Design Director Driving User Engagement Stem Education for Girls
Jun 2024 — Present
As Design Director at HerSpark, I lead design strategy and user research initiatives to enhance engagement with our programs promoting STEM education for teenage girls. I specialize in gathering user insights and translating them into data-driven design improvements for our website and social media platforms. I\'ve had the opportunity to: Conducted user research, including 20+ user interviews, to understand the needs and preferences of teenage girls interested in STEM, informing design decisions for increased engagement. Developed and implemented design strategies to improve user experience and drive sign-ups for HerSpark events. Led the design and development of website and social media content, ensuring alignment with user needs and brand guidelines. Analyzed user data to measure the effectiveness of design initiatives and identify areas for further improvement.
Education
University of North Carolina at Greensboro
Bachelor's of Fine Arts - BFA, Communication and Media Studies
North Carolina State University
Master of Fine Arts - MFA, Graphic & Experience Design
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