Alexis Blaugh
Marketing Director at Harley-Davidson Motor Company
- Role
- Director, Marketing Operations & Planning at Harley-Davidson Motor Company
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Alexis Blaugh
Insight and operational driven professional with a passion for working with others, providing strategic thought leadership and successful delivery of work to meet business objectives. Proven ability to manage teams with a focus on their personal development and growth and create successful integration and relationships across internal stakeholders. Career Highlights: •Oversee Marketing Operations & Planning - working across global Marketing organization and internal stakeholders for Go to Market strategy, annual planning, operating processes, budget oversight, team engagement and consumer insight integration •Established multiple insight and operations focused teams. Created the team vision and purpose, created roles and responsibilities and development goals for individual team members •Extensive experience in strategically implementing global qualitative and quantitative studies from learning plan development to execution to integration of impactful insights•Created ongoing marketing brand health tracking, implemented performance tracking approaches, provided consumer perspective to inform product development and launched company\'s first global online survey tool to capture consumer feedback on various brand experiences
Experience
Director, Marketing Operations & Planning
Jan 2023 — Present
Education
Universität Salzburg
6 Month Study Abroad Experience
St. Norbert College
BA, Political Science, International Studies, German
Alverno College
MBA
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