Alexis Allen
Marketing and Advertising Manager | Graduate Student at Colorado Mesa University | Seeking new opportunities
- Role
- Marketing and Advertising Manager at Discovery Auto Group
- Location
- Grand Junction, CO, US
- LinkedIn followers
- 500 followers
About Alexis Allen
Driving strategic partnerships and operational growth within the defense and government…
Experience
Marketing and Advertising Manager
Aug 2025 — Present · Grand Junction, CO, US
Lead all dealership marketing initiatives, aligning multi-channel campaigns with sales, service, and brand growth goals.Develop and execute strategic marketing plans, including monthly, seasonal, and event-based advertising.Manage paid digital campaigns across Google, Facebook/Meta, YouTube, TikTok, and other platforms, optimizing SEO/SEM for dealership website and inventory.Oversee social media strategy, content creation, posting schedules, and audience engagement.Produce promotional materials, ad graphics, video content, and print collateral, maintaining consistent brand messaging.Analyze campaign performance using Google Analytics, Meta Ads Manager, and CRM data; report monthly insights to leadership.Plan and promote dealership participation in community events, sponsorships, and local partnerships.Coordinate with vendors, media reps, and creative partners; manage marketing budget to ensure cost-effective, high-impact campaigns.
Education
Colorado Mesa University
Master of Business Administration - MBA
Colorado Mesa University
Bachelor of Business Administration - BBA, Human Resources Management/Personnel Administration, General
Independence Community College
Associate of Science - AS, Human Resources Management/Personnel Administration, General
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