Alexis Allen

About Alexis Allen

At PSAMA, my work in leading a dynamic Penn State team through TDay Sports\' comprehensive rebranding reflects a deep commitment to results-driven marketing strategies. We\'ve crafted fresh logos and visual identities, enriching sports and digital media channels with innovative designs that resonate with diverse audiences.As a Learning Assistant at Penn State\'s Eberly College of Science, I\'ve honed my problem-solving skills, supporting students\' mastery of statistical concepts and fostering an environment conducive to academic success. My ongoing educational pursuit in marketing at Penn State University underpins these experiences, guiding my aspirations to revolutionize marketing operations with analytical precision and creative flair.

Experience

1. Consulting Project Manager

   Psama

   Jan 2026 — Present · State College, PA, US

   As a Project Manager for a student consulting team, I led the development and execution of a marketing strategy for Philipsburg’s monthly “Second Saturdays” community event series in partnership with Keystone Community Partnerships. I managed client communication and facilitated regular meetings to ensure alignment with stakeholder goals, while coordinating team responsibilities and project timelines. I oversaw the creation of a comprehensive social media strategy, including content calendars, audience targeting, and promotional campaigns designed to increase community engagement and event attendance. Additionally, I contributed to the development of branding guidelines and messaging to establish a cohesive identity for the initiative, while using performance insights to inform and refine ongoing strategy.