Alexis Allen
Assistant Category Manager at Scholastic
- Role
- Assistant Category Manager at Scholastic
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alexis Allen
Category Management and Product Development professional with 6+ years in the film festival, mobile gaming, education, and publishing industries. Proven expertise in bringing top-tier products to a pinpoint consumer base through data-driven analysis and market awareness. Passionate about driving thoughtful campaigns that resonate with customers and meet business and financial goals for a trusted company. Skilled in product procurement, project management, and communication.I believe in the power of books and media to educate, inspire, entertain, and broaden perspectives, especially in early childhood development.
Experience
Assistant Category Manager
Jul 2023 — Present
Work with external vendors to acquire multimedia products, create and negotiate deals, and track performance of all paperbacks, packs, board books, and professional materials for the Scholastic Reading Events redemptions businesses.• Creatively collaborate with internal Trade and Licensing teams to pitch new ideas, as well as provide input on acquiring and building out brands from around the world (including Disney, Nickelodeon, Hasbro UK, and more).• Manage product for the Bonus Points Shop, establishing workflows across cross-functional teams to plan and deliver online products and merchandising moments.
Education
Dodge College of Film and Media Arts
Bachelor of Fine Arts - BFA, Television Writing & Production
2015 — 2019
New York University
Master of Science - MS, Publishing
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