Alexis Anderson

Lead Analyst Dsp @Momentum Commerce

Own & manage all DSP/STV activations at Momentum Commerce. Building a team to expand DSP & Upper Funnel offering at Momentum Commerce • Work with each client’s leadership team to provide go-to-market & upper funnel strategies, reporting and insights that align with overall business objectives. • Utilize Amazon Cloud Data (AMC) to show the value of running a full funnel strategy. • Use an analytical approach to problem-solving with advanced Excel & Looker skills. • Coordinate cross-agency/team strategies to ensure goals and tactics are aligned. • Educate brands and colleagues on Amazon DSP & STV and act as a vital resource for helping with training, questions, and troubleshooting client issues. o Developed internal training materials and resources for DSP, STV and AMC. • Subject matter expert in e-commerce advertising for clients & team, guiding them on how to drive growth with full funnel strategies • Perform deep data analysis to answer the client\'s strategic questions to provide actionable takeaways and meaningful answers. • Collaborate with product development & analytics teams to develop meaningful reports, dashboards and features in the Momentum Commerce Tool