Alexi Hatch
Vice President, Global Growth Marketing @Quantum Metric
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WORK HISTORY
Vice President, Global Growth Marketing @Quantum Metric
Nashville, TN, US
Lead global marketing strategy and performance across integrated campaigns, digital, web, marketing operations, analytics, SDR/inside sales, and field marketing. Own marketing planning, budget allocation, forecasting, and performance governance, partnering closely with revenue, finance, product, and executive leadership to align go-to-market priorities and outcomes.• Own end-to-end marketing strategy, including GTM planning, campaign frameworks, and product launches across enterprise segments• Lead annual and quarterly planning cycles, investment prioritization, and budget reallocation to support revenue and growth objectives• Establish and evolve marketing performance frameworks to improve decision-making, visibility, and accountability across teams• Partner with executive leadership on board-level narratives, company performance updates, and go-to-market strategy alignment• Guide team structure, resourcing, and operational maturity across multiple marketing disciplinesPerformance highlights:• Nearly doubled average deal size through higher-quality enterprise demand and integrated strategy• Improved opportunity conversion rates from low-teens to consistently 20–25% across the funnel• Rebuilt attribution and performance measurement to move beyond influence-only reporting and enable clearer investment decisions• Stabilized and scaled the SDR organization across EMEA regions, resulting in 140% attainment of meeting goals
EDUCATION
Westminster University
Bachelor of Science (BS), Business Marketing
SKILLS
ABOUT ALEXI HATCH
Great marketing is about intention. Every investment, motion, and message should serve a clear purpose, align to business objectives, and ultimately drive measurable impact.My background in design shaped how I think about structure, systems, and creativity working together—an approach that now guides how I lead marketing strategy at scale. Today, I focus on building disciplined, high-performing marketing organizations that balance thoughtful planning with execution excellence.I’ve led end-to-end marketing strategy across integrated campaigns, digital, web, marketing operations, analytics, SDR/inside sales, and field marketing—partnering closely with revenue, finance, product, and executive leadership to align priorities, investment decisions, and outcomes.I’m deeply detail-oriented, applying the same rigor to a multi-million-dollar marketing budget as to an individual customer interaction. Clear measurement, intentional media mix decisions, and performance frameworks that support real decision-making are central to how I operate.Over the course of my work, I’ve helped increase marketing’s contribution to pipeline, improve conversion across the funnel, grow average deal size, and bring greater operational maturity to complex B2B go-to-market motions. I’m particularly experienced in enterprise buying environments, where long sales cycles and multiple stakeholders require nuance, patience, and clarity.I’ve had the opportunity to work with and alongside global brands including Adobe, Verizon Wireless, AT & T, Intel, Microsoft, Panasonic, Pegasystems, and ExxonMobil—experience that continues to inform how I approach scale, governance, and cross-functional collaboration.Above all, I’m a people-first leader. I care deeply about building teams with high standards, clear expectations, and the support needed to do their best work—because sustained performance is always a product of strong people, not just strong strategy.
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