Alexia Giraudo
International Product Development Manager Assistant @CHANEL
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WORK HISTORY
International Product Development Manager Assistant @CHANEL
Sublimage: CHANEL #1 FranchisePRODUCT DEVELOPMENT- Supported 10+ product developments from concept to international market launch (R&D, packaging, industrial teams)- Conceptualized new product ideas for the Sublimage franchiseMARKET ANALYSIS- Conducted competitive analyses (product concepts, activations, pricing strategies, claims) to guide future strategy- Monitored global sell-out performance of the Sublimage franchise and its ultra-luxury competitors, actively participated in the CHANEL Skincare business review360° CAMPAIGN COORDINATION- Participated in the coordination of 360° campaigns (marketing documents, BC speech, briefs) with internal teams (artistic direction, regulatory, e-com)
EDUCATION
Curtin University
Master of Science, Luxury Branding in Asia-Pacific
The Hong Kong Polytechnic University
Bachelor of Business Administration, Management & Marketing in China
Emlyon Business School
Master of Science, Luxury Management & Marketing
London College of Fashion, University of the Arts London
Master of Science, Luxury Fashion Management
EDHEC Business School
Bachelor of Business Administration, Business Management
ABOUT ALEXIA GIRAUDO
Graduate from emlyon and EDHEC with +2 years of experience in product development and operational marketing at leading international luxury groups (CHANEL, Shiseido). I have built a multicultural background across four countries, with a strong focus on the Asian market. Thanks to two academic exchanges in Asia-Pacific and experience working on several projects dedicated to this region, I have gained solid hands-on skills and a deep understanding of market dynamics. Expertise in product development, data analysis (sell-in/sell-out), 360° marketing strategy and campaigns, and international project management.
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