Alexia Betsy

About Alexia Betsy

I am a B2B Digital Marketing Strategist and full-funnel marketer with over 12 years of experience. Drawing from my extensive experience working with 100+ clients from the US, UK, Australia, and India, I help companies plan brand awareness, demand generation, and demand-capturing campaigns. I leverage a range of channels including SEO, Google Ads, social media, email campaigns, marketing automation, and ABM tools.Here are a few of my achievements:• Significantly increased MQLs, SQL leads by 35% within one year for my clients.• Increased website traffic by 100% through the creation and implementation of an effective online marketing strategy.• Generated a 200% uplift in organic traffic to the website within 6 months with the help of SEO.• Created successful paid campaigns on LinkedIn, Facebook, and Instagram, as well as Google Ads campaigns, resulting in improved ROI and lead generation.• Enhanced lead generation through conversion optimization & A/B testing on landing pages.• Revised website content strategy to align with target audience interests, leading to improvements in average time spent on the website, conversion rate, and returning visitors.• Managed clients from major industries across the globe, including the US, UK, Europe, Canada, and Australia• Led a team of SEOs, web designers/developers, social media experts, content writers, and sales professionals to deliver top-notch digital marketing services• Collaborated with sales, marketing, and vertical heads to develop content assets and integrate them into the full-funnel marketing plan.With my industry experience across diverse global markets, I possess the skills to analyze your business, develop a tailored marketing strategy, assemble a proficient team, and achieve goals within specified deadlines.

Experience

1. Global Demand Strategist

   IBM

   Feb 2025 — Present · Bengaluru, IN

   Develop global marketing strategies that align with overall business objectives.• Tailor campaigns to balance global brand consistency with local market relevance.• Define brand positioning, messaging, and value propositions for diverse markets.• Plan and coordinate integrated marketing campaigns across multiple regions.• Partner with regional teams to adapt campaigns for local audiences.• Work closely with product, sales, and regional marketing teams.• Measure ROI to guide investment decisions.• Use analytics tools to measure campaign effectiveness.• Optimize strategies based on performance data and local feedback.

Education

• Govt. Polytechnic College

  Diploma in Computer Engineering, Computer Engineering

• SRM Institute of Science and Technology (SRMIST)

  BBA in Digital Marketing , Digital Marketing

  2024