Alexia Roca

About Alexia Roca

Alexia Roca is a driven consumer marketing and brand building professional experienced in the fashion, home, beauty & wellness, sports, and entertainment industries with knowledge of the US, European, and Asian retail and wholesale markets. Work with suppliers and brands to purchase goods that meet consumers’ needs. Ensure that the correct merchandise is creatively positioned to encourage sales. Create and manage marketing efforts and product launches from concept to consumer including entry strategies for foreign brands into foreign markets. Create business and marketing plans for consumer brands. Extensive supply chain, factory, and warehouse knowledge in both the US and Far East. Create business strategies to improve business practices. Manage photoshoot production, trade show, and event logistics with proven ROI results.Specialties: Strategic branding, event planning, strong negotiating and analytical skills, digital marketing and social networking strategies, extensive vendor contact base, budget management, concept development, production, creative development, product placement, multi-tasker, MS Office (Word, Excel, and PowerPoint), proficient with Mac & PC

Experience

1. Fragrance Specialist

   DOLCE&GABBANA

   Dec 2025 — Present · Bergen County, NJ, US

   Act as a brand ambassador, drive sales, provide exceptional customer service, and manage stock.

Education

• Temple University

  Bachelor of Arts (B.A.), Communication and Media Studies

  1989 — 1992

• Temple University

  B.A COMMUINCATION