Alexia Donovan

About Alexia Donovan

Senior operations and client experience executive with 15+ years of leadership in…

Experience

1. Director of Client Services & Operations

   Barber Surgeons Guild

   Jun 2021 — Present

   Led the strategic and operational management of a bicoastal, multi-unit aesthetic medical practice, thriving in two of the nation\'s most competitive markets. Delivered record-breaking revenue and operational efficiency through innovative leadership and strategic initiatives.Key Achievements:Business Leadership: Directed Barber Surgeons Guild to achieve its highest monthly and quarterly revenue to date.Talent Acquisition & Development: Led recruitment and relationship management for physicians and PAs. Designed and executed comprehensive training and onboarding programs for new physicians, PAs, and RNs.Operational Efficiency: Reduced operating expenses by 30% through strategic cost management and vendor contract renegotiations.Marketing Collaboration: Partnered closely with the marketing team to achieve an 8x+ Return on Ad Spend (ROAS) through targeted strategies.Brand & CRM Management: Provided hands-on oversight of brand management and messaging while transitioning from a limited CRM to HubSpot, enhancing sales and customer relationship management.Team Leadership: Remotely managed a diverse team of 30+ employees, including sales staff and independent contractors, maintaining high performance and engagement.Event Strategy: Planned and executed high-impact events in NYC and LA to boost brand visibility and customer engagement.Influencer & Affiliate Programs: Launched a successful influencer/content creator partnership program and advanced the affiliate program, significantly decreasing Customer Acquisition Cost (CAC) year-over-year.Agility & Innovation: Mastered market pivots by introducing new, cutting-edge services to keep the brand at the forefront of technology and maintain strong client relationships.Product Development: Played a critical role in the build-out, compliance, licensing, branding, and implementation of Blends, a customized compounded medication platform. Successfully launched V1 (MVP) and drove continuous improvements for V2.

Education

• Florida Atlantic University

  Marketing

Skills

• Surgery
• Direct Sales
• Working with Physicians
• Hospital Sales
• Sales
• Marketing Management
• Physician Relations
• Hospitals
• Physicians
• Marketing
• Sales Operations
• Customer Service
• Medical Marketing
• Training
• Patient Education
• Physician Practice Management
• New Business Development
• Merchandising
• Market Planning
• Cosmetics
• Medical Sales
• Sales Management
• Market Research
• Management
• Plastic/Cosmetic Surgery Specialty
• Marketing Strategy
• Healthcare
• Business Development
• Cold Calling
• Strategic Planning