Alex Hudmon
Senior Director, Digital Product @GoTo Foods
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WORK HISTORY
Senior Director, Digital Product @GoTo Foods
Atlanta, GA, US
Manages ecommerce platforms and digitally enabled guest experiences across GTF brands.Leads a team of product managers and UX/UI experts to design, deliver, and optimize digital experiences.Partners with technology and business stakeholders to ensure digital properties align with brand strategies and objectives.Drives product innovation by validating direction through user feedback, experimentation (concept testing, A/B, MVPs), and analytics, continuously optimizing performance.Leads implementation of a departmental operating system to establish focus, discipline, and accountability in quarterly goal-setting and execution.
EDUCATION
Florida State University
Bachelor of Science - BS, Communication and Media Studies
SKILLS
ABOUT ALEX HUDMON
WHAT I DOI build and scale digital products that move the needle—driving revenue, delighting customers and streamlining operations across complex, multi-brand organizations. I combine strategy, systems thinking and design instincts to turn business goals into high-impact user experiences.WHAT I BRINGWith 20+ years of experience across product, innovation and operational leadership, I specialize in:Increasing traffic, conversion and loyalty through intuitive UXDriving YoY digital revenue growth through scalable, data-led strategiesLeading high-performing teams that blend creativity with executionBuilding cross-functional alignment between tech, ops and brand stakeholdersChampioning enterprise systems (like EOS) to prioritize what matters mostI pair analytical thinking with strong interpersonal skills to build consensus, implement change and foster a culture of constant improvement.MY PHILOSOPHYAt my core, I love building.Building products that perform.Building teams that grow.And building experiences that feel effortless—for users and the business.LET’S CONNECTI’m always open to talking product, strategy, or what’s next in digital. Reach me at a••••••@gmail.com or drop a connection request.
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