Alex Hisaka

About Alex Hisaka

When I was in first grade, I was asked,\'What do you want to do when you grow up?\' My answer?\'A newspaper lady that helps people.\'That early spark for writing grew into a career dedicated to telling stories that empower others to succeed.As technology transformed the way we communicate, I evolved alongside it. I started as a copywriter in advertising, witnessing the shift from traditional agency models to a digital-first world. Suddenly, buyers weren’t relying solely on brands for information—social media had given them a voice. That realization led me to content marketing, where I found my niche in helping businesses connect with their audiences authentically.Over the years, I’ve built a career at the intersection of creativity and strategy. My background spans content marketing, copywriting, graphic design, demand generation, product marketing, customer marketing, SEO, email marketing, marketing campaign strategy, and social marketing. This diverse skill set gives me a holistic view of how to craft narratives that not only engage but also drive meaningful results.I believe great storytelling isn’t just about words on a page—it’s about creating something human, relevant, and impactful. The best stories solve real problems and inspire action. That’s the kind of work I’m passionate about.

Experience

1. Founder and CEO

   Fresh And Only Marketing

   Jan 2020 — Present

   After spending years building my career at companies like Salesforce, LinkedIn, and D2iQ, I reached a point where I wanted more ownership over the work I was doing and the impact it had. That’s what led me to start my own content marketing consultancy, Fresh and Only Marketing.Starting my own business wasn’t about independence for its own sake. It came from trust. Former colleagues and teams I had worked with knew how I operated, how quickly I could get up to speed, and that I cared deeply about delivering work that actually moved the business forward. That trust is what brought my first clients through the door.When D2iQ became a client, I took full ownership of their rebrand and content overhaul. I audited more than 300 existing assets to understand what could be updated, repurposed, or retired, then rebuilt the content roadmap around what the market actually needed. I also led a competitive marketing campaign aimed at key competitors and helped bring structure to the team by implementing Wrike and establishing clear milestones and collaboration workflows.Across D2iQ, Subscribe, and PagerDuty, my focus was always on building clear, usable narratives tied to real business goals. I created messaging frameworks that aligned marketing, sales, and product teams, developed detailed content plans, and stayed close to execution to make sure the work actually landed. Along the way, I advised on content strategy, SEO, and distribution so the content did not just exist, but performed.This chapter of my career reflects how I like to work. I take ownership, lean into ambiguity, and build systems that help teams move faster while telling better stories with confidence.

Education

• University of San Francisco

  Bachelor's degree, media studies, journalism

• University of California, Davis

  Communications

• Miami Ad School

  Master's degree, advertising, copywriting

Skills

• Trendwatching
• Management
• Web Content Creation
• SEO
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Facebook
• Social Analytics
• Email Marketing
• Cms
• Customer Service
• Community Management
• Online Marketing
• Salesforce.com
• Copywriting
• Interactive Marketing
• Copy Editing
• Marketing
• User Experience
• Content Strategy
• Marketing Strategy
• Creative Strategy
• Sem
• Online Advertising
• Digital Marketing
• Web Content
• Link Building
• Social Listening
• Digital Media
• Youtube
• Integrated Marketing
• New Media
• Blogging
• Lead Generation
• Research
• Linkedin
• Content Marketing
• Personality Development
• Search Engine Optimization (SEO)