Alexandra Hayes
Director, Integrated Insights & Strategy at Horizon Media
- Role
- Director, Integrated Insights & Strategy at Horizon Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexandra Hayes
Thinker & Dreamer:Analytic, strategic and creative thinker with strong experience in marketing and brand strategy who spends her time at the intersection of culture, brands, and people.
Experience
Director, Integrated Insights & Strategy
Jul 2022 — Present
Continuously think about culture, competitive, and people to help identify what drives consumers to connect with brands and develop communications, media planning, and connection strategies that will influence consumer engagement with brands. A research background with experience in Connected Marketing Platforms, consumer survey analysis and design and audience segmentations. Experience: New Business Pitches, Regeneron, Mayo Clinic, Northwell Health, Burger King, Popeyes, Tim Hortons, Capital One, Little Caesars, Sleep Number, GoGo SqueeZ, among others.
Education
Wellesley College
BA, English
2007 — 2011
Skills
- Leadership
- Research
- Marketing
- Strategic Planning
- Market Research
- Analysis
- Management
- Training
- Strategy
- Qualitative Research
- Marketing Strategy
- Data Analysis
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