Alex Powers
Marketing | SEO, SEM, AI, Web Developer | Podcast Host
- Role
- Seo & Generative Visibility at eCapital Corp.
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Alex Powers
In my professional life, I specialize in conversion-based web development with certifications in SEO. I\'m dedicated to building and refining content strategies that boost organic traffic and enhance user experiences. Additionally, I frequently share insights and expertise as a keynote speaker, aiming to inform and inspire audiences across various industries. I also host multiple industry-focused podcasts, fostering engagement and thought leadership in the digital landscape.Outside of work, I\'m a proud husband and father of two teenage girls, cherishing family life and the moments we share together. I\'m passionate about history and love to uncover those forgotten stories that deserve sharing. Serving as the Director of the Lodge of Research under the Grand Lodge of Kansas, I oversee efforts to preserve Masonic historical archives in Kansas, and advise others around the country and internationally on improving their archival practices merging my dedication to historical exploration with digital innovation to make an impact in both my personal and professional endeavors.
Experience
Seo & Generative Visibility
Nov 2025 — Present · Lenexa, KS, US
I lead SEO and Generative Visibility for eCapital, setting the strategy that strengthens how the company appears in Google and across emerging generative search platforms. My focus is ensuring our content is easily discovered, accurately represented, and positioned as a trusted source in both search and AI driven environments.I direct the full SEO program, including research, content optimization, site improvements, and performance reporting, while tracking trends and algorithm changes that impact growth.I also oversee our generative visibility efforts. This includes guiding how our content is used in AI search, testing and implementing AI tools, and improving the accuracy and consistency of how eCapital appears in AI generated answers. I work across marketing, content, product, and data teams to keep the company ahead of the curve as search and AI evolve.
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