Alex Gonzalez

About Alex Gonzalez

As the Chief Marketing Officer at Explore Industries, I am passionate about bringing families closer together through the best outdoor living experiences and products. I am part of a team effort that provides marketing strategy and execution for a family of global brands in the swimming pool and spa industry. Personally, I have over 25 years of experience in marketing communications, franchisee management, social and digital media, and loyalty and rewards programs. In my current role, I am honored to promote the world\'s best composite fiberglass swimming pools, spas, and tanning ledges through our flagship company, Leisure Pools, and our private label brand, Imagine Pools. We have also successfully introduced Aviva Pools, Evo Pools as well as Integra Pool Covers. Most recently, we have introduced our newest venture, Ultra Pool Care Squad, the expert in pool service, care and repair. The results are that we have delivered happiness to more than families in 23 countries, while driving positive and profitable sales results for our company and our exclusive network of independent dealers. I have also developed and placed customized national, regional, and local marketing programs, supported by responsive social and digital media while being cognizant of our most important resource, our people and our customer relationships.

Experience

1. Chief Marketing Officer

   Explore Industries

   Jan 2017 — Present · Knoxville, TN, US

   Explore Industries is an international family of leading brands in the swimming pool and spa industry that have passionately sponsored family quality time for over two decades. We build and distribute the world\'s best composite fiberglass swimming pools, spas, and tanning ledges through a variety of global brands which are installed through an exclusive network of locally owned and operated, indepedent dealers. This includes our flagship company, Leisure Pools, which has served more than families in 23 countries. Imagine Pools products are a private label brand offered through the world\'s largest swimming pool products distributor, PoolCorp. In 2019, we introduced the world\'s most glamorous and contemporary designs through Aviva Pools. In 2022, we will spotlight our newest brand, Nexus Pools, available in Australia and New Zealand. Explore Industries is proud to offer high-quality automatic swimming pool safety covers via Integra Pool Covers and Nova Pool Covers (for Imagine Pool dealers.) Ultra Pool Care Squad is a franchise opportunity providing much needed swimming pool and spa maintenance and services allowing families to more fully enjoy their outdoor living experience. Visit our website to learn more or feel free to contact me so that we can better assist you.

Education

• Baker University

  BA, Communications, Spanish

  1979 — 1983

Skills

• Project Planning
• Budgets
• Negotiation
• Group Presentations
• Email Marketing
• Direct Sales
• Mobile Devices
• Interactive Marketing
• Account Management
• Creative Direction
• Sales
• Product Development
• Management
• Social Media
• Strategic Planning
• Integrated Marketing
• New Media
• Recruiting
• Market Planning
• Franchisee Management
• Analytics
• Public Relations
• Media Relations
• Marketing
• Field Marketing
• Presentations
• Copywriting
• Media Planning
• Market Research
• Franchising
• New Business Development
• Online Marketing
• Creative Development
• Brand Development
• Retail
• Direct Marketing
• Sponsorship
• Advertising
• Product Marketing
• Social Networking