Alexander Gold
Social Media Leader | Driving Brand Growth & Community Through Video-First Storytelling, Culture, and Data-Driven Strategy
- Role
- Consultant at Del Oro Media
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
About Alexander Gold
I’m a social media and brand storytelling leader with 10+ years of experience building culturally relevant, performance-driven social ecosystems across fintech, SaaS, and entertainment.I’ve led organic and paid social strategy end-to-end—developing voice, content systems, community programs, and campaign narratives that earn attention and drive measurable impact. My work has generated millions of impressions, reduced acquisition costs by 90%, increased engagement by 50%+, and supported major product launches and brand moments at companies like Betterment and Nickelodeon.I thrive in roles that combine creative leadership with day-to-day execution: I am equally comfortable setting strategy, jumping on camera, writing copy, building calendars, directing creators, editing videos, designing motion graphics, and optimizing based on real performance data.I love turning complex ideas—whether investing, technology, or trust—into content that feels human, clear, and native to the platforms where audiences actually engage.Always open to conversations about social-first brand building, creative strategy, and roles where storytelling meets growth.Portfolio:
Experience
Consultant
Aug 2019 — Present · Los Angeles, CA, US
Elevated a client\'s public profile by securing valuable earned media coverage in prominent media outlets. Revamped a client\'s YouTube channel by implementing a data-driven content strategy and engaging optimization tactics to drive a +30% surge in followers and audience engagement. Steered the transformation of a client\'s first virtual conference by implementing innovative strategies and meticulous planning to attract a record-breaking 4K attendees. Spearheaded the launch of a digital ad campaign that captivated over 40K unique listeners and attained a phenomenal 93% completion rate. Amplified client\'s social media presence through daily account management, achieving a 30% boost in impressions over a year. Orchestrated a strategic marketing campaign for a client\'s podcast launch, propelling it to Apple\'s Top 100 Podcasts. Architected a high-performing paid social campaign that secured $75K in nonprofit donations within 3 months. Ignited growth in a client\'s social media impressions by achieving a staggering 74% increase in just 6 months. Generated significant media buzz for a crypto gaming brand, exceeding 1M impressions.
Education
University of Southern California
MA, Strategic Public Relations, Entrepreneurship
2013 — 2015
California State University San Marcos
Bachelor of Arts - BA, Business Administration and Management, General
Skills
- Team Leadership
- Customer Service
- Social Media
- Spanish
- Retail
- Public Relations
- Social Media Marketing
- Social Media Integration
- Social Networking
- Sales
- Marketing Strategy
- Management
- Marketing
- Press Releases
- Event Planning
- Digital Media
- Public Speaking
- Microsoft Office
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