Alex Guerra
Digital Marketing Manager
- Role
- Digital Marketing Specialist Ii (Digital Asset Manager) at YETI
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alex Guerra
Strategic brand partnerships professional with 6+ years of experience building creator…
Experience
Digital Marketing Specialist Ii (Digital Asset Manager)
Jun 2024 — Present
Led DAM process overhaul, reducing untagged assets by 36%, improving cross-team content access for global campaigns- Built scalable metadata frameworks to support future product expansion and accelerate content retrieval- Partnered with legal and operations teams to streamline licensing/rights tracking (Jira, Contractpod, Lytho)- Trained 40+ employees across departments on DAM best practices, raising team efficiency and adoption- Curated asset collections for retail launches and affiliate initiatives, ensuring brand consistency across channels.
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