Alex Freeman
Co-founder @Stance
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WORK HISTORY
Co-founder @Stance
London, GB
STANCE revolutionises strength training through advanced technology. It captures critical performance data, enabling athletes and gym-goers to enhance their strength training. The upcoming launch of Version 2 introduces upgraded sensors and a redesigned app.
EDUCATION
Royal Military Academy Sandhurst
Military and Strategic Leadership
Hult Ashridge Executive Education
Master of Business Administration - MBA, Business Administration and Management, General
Royal Military Academy Sandhurst
Military and Strategic Leadership
SKILLS
ABOUT ALEX FREEMAN
Experienced senior leader and former Infantry Officer with a track record of delivering complex projects, scaling early-stage ventures, and driving commercial performance across multiple sectors. I deliver high-end business simulation training to develop and enhance business acumen, decision-making, strategic thinking and communications skills for mid and senior managers/leaders. As a founder and COO in the fitness-tech and engineering space, I’ve led product development, secured multi-million-pound seed funding, and taken innovative technologies from concept to market.I’m also a published author, bringing rigorous research, clear communication, and narrative discipline into my professional work.I combine military-honed leadership with deep experience in operations, stakeholder management, business development, and building high-performing teams. I’m commercially sharp, clear thinking, calm under pressure, and skilled at forging strong relationships with clients, investors, and partners. And I get things done.
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