Alex Fowler
Ux & CRO Specialist @Markel Direct
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WORK HISTORY
Ux & CRO Specialist @Markel Direct
Leeds, GB
EDUCATION
Northumbria University
Bachelor of Arts (BA)
Fulneck School
GCSEs 1 A* 2As 7Bs
SKILLS
ABOUT ALEX FOWLER
UX & CRO Specialist at Markel Direct | Google UX Design Certified | Expertise in A/B Testing, UX, User Research & Data-Led DesignI’m currently leading UX research and best practice design implementation for a full website rebuild at Markel Direct Insurance. My focus is on creating user-friendly, high-converting experiences through evidence-based design and ongoing A/B testing.With 6+ years’ experience in UX/UI, CRO, and web coordination, I bring a data-driven mindset to every project—using insights to drive measurable improvements. I recently completed the Google UX Design Certificate, further developing my skills in research, prototyping, and responsive design using tools like Figma and Webflow.I’m passionate about combining creativity with analytics to build intuitive, accessible, and effective digital experiences.Portfoliohttps://alex-fowler-portfolio.webflow.ioCertifications • Google UX Design Certification • Google Analytics Certified • UI/UX Web & Mobile Design – Figma
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