Alex Forss

About Alex Forss

My background is fraud prevention, identity management, payments, and AI-driven risk platforms. The common thread is technical complexity and long sales cycles where you\'re navigating CTO, CISO, and CFO stakeholders who all have decision authority. I\'m drawn to products that require real explanation and categories that are still being defined.Most recently, I was the first sales hire at an AI-powered identity platform. I closed tier-1 public companies, built early GTM motion, and scaled the initial North America sales team. Before that, I helped scale ThreatMetrix through its LexisNexis acquisition. Earlier, I built software that eBay bought, which led to time at PayPal working on integrations with Apple and Microsoft. I hold two patents in contextual commerce.I\'ve grown sales territories from single-digit millions to mid-teens in ARR, I\'ve consistently hit 120%+ of quota and I\'ve coached teams and built partnerships that actually moved pipeline instead of just filling slides. What I\'m best at is taking something technically sophisticated and turning it into something an enterprise will buy and deploy.The work I care about happens early. When the product is real but the GTM is still being figured out. If this sounds like you, let\'s talk: g••••••@gmail.com

Experience

1. Sr Director, Sales

   Darwinium

   Jan 2023 — Present · San Francisco, CA, US

   First sales hire. Built the enterprise GTM sales motion from scratch for an AI-powered fraud prevention and identity platform. Closed 5 enterprise POVs in the first year, including a $50B public fintech. Converted the majority to production and generated >$800K in ARR. Built the early initial North America sales team and established the repeatable sales playbook that became the foundation for North America growth.Played a key role in the company\'s $18M Series A led by U.S. Venture Partners through demonstrating enterprise traction, building customer proof points, and giving investors direct access to validate the product with actual buyers.Developed vertical sales strategies across financial services, fintech, and ecommerce that increased lead conversion by 25% and created a repeatable expansion model.

Education

• Pepperdine University

  Bachelor's degree

Skills

• Google Adwords
• Social Media Marketing
• Social Media
• Leadership
• Digital Marketing
• User Experience
• Marketing Strategy
• Web Analytics
• Integrated Marketing
• Analytics
• Strategy
• E-Commerce
• Brand Development
• Entrepreneurship
• SEO
• Payments
• Product Marketing
• Product Innovation