Alex Ferrer

About Alex Ferrer

Analytical yet creative thinker with expertise in customer satisfaction, operations management, digital marketing, and account management in the automotive and retail sectors. As evidenced by my past positions and recognition in customer satisfaction, I am very customer focused and excel at building relationships and working with customers. I am a dynamic leader and passionate team player committed to excellence and maintaining a high-level work ethic. I am also a detail oriented self-starter with excellent organization and project management skills with demonstrated results that exceed objectives. Areas of Expertise: Customer Satisfaction & Loyalty Operations & Process Improvement Strategic Planning Training & Team Development Data Analysis Digital Marketing Social Media Strategies Account Management Project Management External Sales (B2B)Personally, I am motivated by the challenges I set for myself and my family. This includes visiting a new country every year, watching a baseball game in every Major League Baseball park, designing and building pieces of furniture for our home, and overall working on that \"bucket list\".I am extremely proud of my accomplishments both professionally and personally and I am confident in my abilities on and off the clock.

Experience

1. Commercial Business Manager

   Ford Motor Company

   Oct 2021 — Present · Seattle, WA, US

   Key Responsibilities- Monitor the performance of thirty-six high performing commercial Ford stores in the Pacific Northwest, Alaska, and Northern California- Negotiate price allowances with large commercial customers to assist with loyalty and the conquest of new customers; added fifteen new customers in 2025- Provide training and best practices on ordering and scheduling to maximize dealer vehicle allocation- Partner with Ford Pro Finance, Service, EV, and Software teams to improve product and services penetration- Founding and current member of national commercial business panel Accomplishments- Increased commercial vehicle market share from 42% in 2022 to 45% in 2024- Achieved 146% of 2023 Sales Objective (#3 in Nation)/125% of 2024 Sales Objective (#5 in Nation)- Achieved 825% of 2023 EV Sales Objective (#1 in Nation)/193% of 2024 EV Sales Objective (#8 in Nation)

Education

• Washington University in St. Louis

  Business Administration; Accounting and Finance, Accounting and Finance

  1995 — 1999

Skills

• Microsoft Outlook
• Leadership
• Microsoft Access
• Negotiation
• Advertising
• Marketing
• Consulting
• Cross-Functional Team Leadership
• Marketing Strategy
• Inventory Management
• Project Management
• Business-to-Business (B2b)
• Microsoft Project
• Visio
• Program Management
• Automotive
• Competitive Analysis
• Spanish-Speaking
• Strategy
• Strategic Planning
• Account Management
• Microsoft Power Point
• Retail
• Microsoft Excel
• Powerpoint
• Business Process Improvement
• Microsoft Word
• Forecasting
• Social Media
• Sales Management
• Logistics
• Training
• Customer Satisfaction
• Microsoft Publisher
• Sales Operations
• Customer Retention
• Customer Service
• Microsoft Office
• Sales
• Online Advertising