Alexey Agaev
Product Manager, Sme Portfolio Growth & Strategy, Europe @Mastercard
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WORK HISTORY
Product Manager, Sme Portfolio Growth & Strategy, Europe @Mastercard
Paris, FR
Develop and execute data-driven product growth and portfolio optimization strategy for the SME segment, leading implementation across European divisions. Deliver the strategy by aligning with major financial institutions and fintech players, establishing a unified framework that accelerates SME portfolio growth and increases engagement across key markets. Lead cross-functional collaboration to continuously enhance portfolio optimization solutions and integrate advanced data insights into market strategies. Delivered multiple trainings to account managers and customers on SME growth strategies and their implementation.
EDUCATION
The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Bachelor's degree, International Economics
Université Grenoble Alpes
Bachelor's degree, Economics
ABOUT ALEXEY AGAEV
I drive B2B product growth in the SME segment across European markets by turning data into actionable product strategies and leading their execution. With 7 years of experience across product management, business development, and data analytics, I lead portfolio optimization initiatives, growth strategy development, and strategic initiatives for debit and credit cards supporting millions of active small business cardholders.Over this period, I have successfully launched data-driven growth frameworks, developed and launched a loyalty program achieving double-digit adoption rates, and scaled go-to-market (GTM) strategies to expand the loyalty program across multiple markets. I introduced innovative B2B acceptance solution, making card payments more accessible for SMEs and growing the issuer market by partnering with major B2B suppliers and leading European acquirers.I managed business development for SME products closing deals with fintech players and banks to expand Mastercard’s SME portfolio. Launched targeted marketing campaigns that positioned Mastercard as the first choice for small business payments, fueling growth and customer engagement.My strong background in data analytics shapes my approach to product strategy and product marketing, business development, and sustainable growth.I’m passionate about growth hacking and uncovering new business opportunities through data, and I share my insights and strategies in my personal blog: https://beyondbestpractices.com/
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