Alex Estradas
Regional Manager, Marketing & Sponsorship i Greater Toronto Region @RBC
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WORK HISTORY
Regional Manager, Marketing & Sponsorship i Greater Toronto Region @RBC
Toronto, ON, CA
EDUCATION
Universidad La Salle, A.C.
Bachelor
University of Arizona
International Exchange Program
University of the West of England
Master
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Diploma
SKILLS
ABOUT ALEX ESTRADAS
International Marketing Executive with a progressive leadership career spanning 20+ years of experience working for different Forbes Global 100 companies, leading, developing and executing Digital Marketing strategies by managing multicultural cross-functional teams, Creative Advertising and Media agencies. Passionate, creative, team player, results-oriented, multifunctional and people leader oriented. Global and highly adaptable with a proven record of success in Canada, Mexico, USA, UK, Latin America and Europe.Spanish native speaker and French intermediate. Specialties- Business Administrator with a Masters in Marketing and an Interactive Marketing Diploma- Strategic Marketing Plans and Communications plan development- Interactive and Digital Marketing project management- Direct Marketing, CRM, Telemarketing, X sell and Up-Sell- email Marketing- Search Engine Marketing (SEM), Search Engine Optimization (SEO)- Pay Per Click (PPC) Campaigns, Online media planning buying- Display and Online Behavioural Advertising - Website Design, Online Services, Content Management, Online Customer Engagement- Web analytics (Omniture, WebTrends, Google Analytics, Google Website Optimizer and Cheetahmail)- Budget management for online and offline marketing campaigns- Financial Services, Credit Cards, Mortgages, Loans, Insurance- Financial Forecasting, Pricing and Profitability- Multicultural and cross-functional leadership.Agency Management: Ogilvy, Mindshare, Havas, Element Studios, Carbono, 021, Circus Marketing, Lead 2 Action.
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