Alexei Ibarra
- Role
- Head of Marketing and Brand at Bupa Global Latinoamérica
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alexei Ibarra
With over 25 years of experience, I specialize in developing and executing highly…
Experience
Head of Marketing and Brand
Feb 2023 — Present
Collaborating cross-functionally, I lead a high-performing team to ensure consistent messaging, brand identity, and exceptional customer experiences. Leveraging market insights and data analytics to drive informed decisions, identify growth opportunities, and optimize marketing investments. As a steward of brand equity, I integrate guidelines seamlessly into all marketing initiatives, monitoring trends, competition, and consumer behavior adapting strategies to stay ahead and capitalize on emerging opportunities. With strong leadership, business acumen, and a creative mindset, I shape organizations’ image, driving brand awareness and forging meaningful connections with target audiences. Aligning marketing efforts with business goals to catalyze growth and success in today’s competitive landscape.
Education
Graphic Design Institute Havana
Bachelor's Degree, Graphic and Industrial Design
1996
Kellogg Executive Education
Professional Certificate, Strategic Marketing Communications
2017
Florida International University
AI Automation Certificate, Applied Business Science with a concentration in AI Automation
University of Havana
Master's Degree, Journalistic infographics
1998
FUTURE MEDIA CONCEPTS
Web Page, Digital/Multimedia and Information Resources Design
2010
The Ken Blanchard Companies
Certificate, SITUATIONAL LEADERSHIP ® II
2018 — 2018
Skills
- Research
- Graphic Design
- Powerpoint
- Negotiation
- Social Media Marketing
- Microsoft Excel
- Management
- Photoshop
- Marketing
- Prezi
- Digital Marketing
- Sponsorship Research
- Sales
- Leadership
- Microsoft Office
- Event Management
- Indesign
- Marketing Communications
- Event Production
- Art
- Microsoft Word
- Business Development
- Marketing Strategy
- Customer Service
- Sales Management
- Sponsorship Management
- Corporate Events
- Budgets
- Sponsorship
- New Business Development
- Windows
- Social Media
- Adobe Photoshop
- Strategic Planning
- Advertising
- Marketing Event Planning
- Graphics
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