Alex Dowlin

About Alex Dowlin

Results-driven marketing executive with 20+ years of experience driving growth across multiple industries. I build high-performing, metrics-driven teams and deliver growth leveraging data, analytics, and technology. With experience in different B2B and B2C industries, I have been able to drive results by understanding the business\'s opportunities and then building solutions with people, process, and technology. At the core, I help build teams that advance the marketing organization into a revenue generating engine from a general marketing support function, proving impact through measurable results through demand generation, content marketing, sales enablement, and partnership with sales teams. I optimize and improve marketing and sales operations to be more effective using data analysis, marketing automation, CRM systems, and new sales enablement tools. I like to build and lead high-performing, metrics-driven teams leveraging coaching, OKRs, transparent communication, and results-oriented work culture.Core competencies include- Marketing strategy development and execution for customer acquisition and retention- Marketing operations excellence and continuous improvement - High performing team building, organizational design, OKRs- Demand generation strategy and execution- Developing partnerships and collaboration with sales teams- Integrated marketing- Marketing Technology: data analysis, attribution, marketing automation, CRM, enablement tools- Content development- Digital Marketing: web strategy, SEM, SEO, Social Media- Agency Partnership and Management

Experience

1. Sr Director, Demand Generation and Marketplace Performance

   Quility Insurance

   Nov 2023 — Present

Education

• Rensselaer Polytechnic Institute

  BS, Management Information Systems, Marketing

  1996 — 2000

Skills

• Leadership
• Black Belt
• Team Leadership
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Training
• New Business Development
• Project Management
• Strategic Planning
• Account Management
• Email Marketing
• Analytics
• Sales
• Strategy
• Marketing
• Sales Operations
• Sales Management
• Healthcare
• Business Development
• Six Sigma
• Lead Generation
• Supply Chain
• Crm
• Process Improvement
• Direct Marketing