Alex Dobo
Modern Marketing | Digital Marketing | Growth Expert | Software | Digital Solutions
- Role
- VP of Marketing at Marive
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Alex Dobo
Multi-talented Digital Marketing professional combines over 12 years of leading digital marketing and social media initiatives with a history of international business consulting success. Experienced in SEO copy-writing, SEM, display media, programmatic advertising, paid social, content marketing, retargeting and advanced analytics with strong operational management skills (Total Quality Management (TQM), Six Sigma, Theory of Constraints); able to drive productive integration across all digital touch points. Possesses outstanding interpersonal, written and verbal communication skills. Creative and analytical, utilizing a consultative approach to developing effective advertising campaigns. Google Partner & Google Adwords Certified.
Experience
VP of Marketing
Jul 2021 — Present · NY, US
Develop B2C & B2B multi-channel acquisition and loyalty programs.Successfully updated client media plan by adding new platforms and new vendorsIncreased acquisition performance paid social (10%) and google ads acquisition campaigns (33%). Developed content and event marketing strategyLead the development of data analysis flows and dashboards in Tableau, Looker, etc.
Education
University of Ottawa
Master of Business Administration (MBA), Marketing/Marketing Management, General
2002 — 2003
Academy of Economic Studies
Bachelor of Science, Finance and Insurance: Banking, Banking and Financial Support Services
1996 — 2000
Massachusetts Institute of Technology
Postgraduate, Digital Transformation: Platform Strategies for Success
2018 — 2019
Emeritus
Postgraduate Diploma, Digital Business
2018 — 2019
General Assembly
Bootcamp, Computer Software Engineering
McGill University
Master of Business Administration (MBA), Marketing/Marketing Management, General
2002 — 2003
Columbia Business School
Postgraduate, Digital Marketing and Digital Strategies
2018 — 2019
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