Alexander Fox

About Alexander Fox

I’m a partnerships, events and operations professional with experience executing 50+ live…

Experience

1. Director of Marketing & Events

   Concept Labs

   Mar 2023 — Present · US

   As the marketing, events, and customer support lead for UFC Strike, I oversee all aspects of fan engagement, live events, and digital activations.EVENT MANAGEMENT & ATHLETE PARTNERSHIPS- Plan and execute all UFC Strike events, managing venue contracts, hospitality, athlete coordination, and on-site operations- Serve as the primary liaison with UFC, ensuring seamless collaboration on activations, sponsorships, and community engagement initiatives- Lead UFC athlete partnerships, securing appearances, and coordinating logistics for live eventsMARKETING & CONTENT STRATEGY- Responsible for social media, promotional campaigns, and content development, crafting high-impact narratives that connect UFC fans with digital collectibles- Write fight descriptions and promotional copy requiring in-depth UFC knowledge and research to engage a passionate audience- Manage event marketing strategies, leveraging email campaigns, digital ads, and influencer collaborations to maximize engagement.COMMUNITY & CUSTOMER EXPERIENCE- Oversee a member Discord community, fostering fan engagement through giveaways, live Q & As, and weekly challenge activations- Provide customer support using Zendesk to handle inquiries, resolve issues, and maintain a seamless fan experience- Administer sponsorship benefits, including ticket distribution and exclusive fan experiences, to drive customer engagement and retention.LIVE OPERATIONS & DATA MANAGEMENT- Manage live promotions and product launches, providing real-time support and troubleshooting- Access and analyze databases to deliver challenge rewards, track campaign performance, and optimize engagement strategies.In this role, I blend deep UFC knowledge with marketing management, event planning and execution, and operational expertise to drive the success of UFC Strike\'s digital collectibles ecosystem.

Education

• Southern Methodist University

  Bachelor of Science (B.S.), Management Science

  2011 — 2016

Skills

• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Process Improvement
• Social Media
• Management
• Customer Service
• Microsoft Word
• Training
• Photoshop
• Public Speaking
• Leadership
• Microsoft Office
• Sales
• Project Management
• Research