Alex Deluca

About Alex Deluca

Business professional with strong negotiation, analytics, category management, and internal and external selling background. I am passionate about building relationships with customers and implementing efficiencies within my team. I enjoy leading and motivating teams to ensure everyone feels equipped to succeed. My peers would describe me as driven, a team player, and a problem solver. I am also a 2015 graduate of The Ohio State University with a degree in Business Marketing. I was team captain of the Varsity Women\'s Gymnastics Team at Ohio State where I learned the true meaning of dedication and accountability.

Experience

1. Senior Customer Business Manager

   Unilever

   Mar 2024 — Present

   Currently managing Unilever Skin Cleansing and Skin Care, equating to $82M in NSV, with 89% of my business sitting within Skin Cleansing. Responsible for managing customer relationships, joint business planning, volume forecasting, cross-functional collaboration, and promo planning while maintaining a trade budget and growing profit for both Unilever and my customers.2024 Successes:•Hit shipment volume growth, market share growth, and core assortment targets for Skin Cleansing•Forecasting accuracy of -1% on Skin Cleansing and -3% on Skincare, exceeding forecasting targets•On spend for both categories. Also earned incremental funds through internal negotiations to support additional programs, driving shipment and market share growth. •Assisted in executing a joint business plan to ship an incr. 45K displays/5.5M units at Dollar Tree•Sold in 2 incr. TPR promotions, 2 incr. displays, and 1 incr. seasonal item at Family Dollar•Led shrink insights investigation leading to gaining back 8.6K item/door combinations previously lost at Family Dollar•Developed a collaborative and trusting relationship with FD to reach JBP alignment with base and stretch growth targets2025 Joint Business Plan Agreement: Execute Unilever’s national cost increase in skin cleansing Incremental funding earned to improve retail competitiveness on body wash in exchange for 5 incremental skin cleansing items and 32K more item/door combinations (incl. the 8.6K from shrink study) Improve assortment efficiency with higher velocity & lower shrink items•I continue to be the Value Channel Evergreen power user, which consists of monthly internal meetings and cascading findings back to the channel, team trainings, and offering assistance when needed. •Volunteered to mentor a fellow Unilever Future Leadership Program employee, where I got my start at Unilever•Volunteered to sponsor a Unilever data scientist to create automated solutions for the team’s data-heavy manual tasks

Education

• The Ohio State University

  Bachelor of Science (BS), Marketing

  2010 — 2015

Skills

• Highly Personable
• Energetic Team Player
• Creative Solutions
• Microsoft Office
• Sales
• Social Networking
• Close Attention to Detail
• Passion for Quality
• Time Management
• Team-Oriented
• Highly Motivated Self-Starter
• Gymnastics
• Customer Service
• Communication
• Collegiate Gymnast at Ohio State
• Public Speaking
• Microsoft Word
• Ac Nielsen
• Event Planning
• Team Leadership
• Friendly Personality
• People-Oriented
• Microsoft Excel
• Powerpoint
• Leadership
• Social Media
• Organized Multi-Tasker
• Strategic Planning
• Determination
• Research
• Marketing Strategy
• Marketing
• Retail
• Dedication to Continuous Improvement
• Teamwork
• Highly Detail Oriented
• Self-Driven
• Project Management
• Facebook
• Nielsen Nitro