Alex del Salto

About Alex del Salto

I am a marketing specialist that defines growth-strategies & executes on tactics – specializing in user acquisition, CRO analytics, customer nurturing & behavioral targeting. As a former hotelier, I bring a decade of experience in P&L management with a strong focus on revenue & metrics, budget/resource planning, leading change & people management. I’m passionate about exploring & creating channels that allow users to engage with new products/services.Key attributes include- Management consulting- Project management with multiple teams across different functions- Ability to use hard data and metrics to back up assumptions and evaluate outcomes- A global perspective from significant international work experience- M.B.A. with Marketing concentration.

Experience

1. Digital Marketing Director

   Obsidian Security

   Jul 2025 — Present · Palo Alto, CA, US

Education

• Les Roches

  Bachelor of Business Administration (B.B.A.), International Hotel Management with Entrepreneurship

  2005 — 2009

• Sasin School of Management

  Master of Business Administration (M.B.A.), Marketing and Strategic Management concentrations

  2015 — 2016

Skills

• Web Analytics
• Google Adwords
• Hospitality Management
• Hospitality Industry
• Hotels
• Marketing Strategy
• Leadership
• Restaurants
• Tableau
• Facebook
• Menu Engineering
• Event Management
• Advertising
• Small Business Marketing
• Wine
• Banquet Operations
• Banquets
• Sql
• Business Development
• Digital Marketing
• Financial Analysis
• Project Management
• Hospitality
• Pre-Opening
• Marketing
• Public Speaking
• Microsoft Excel
• Marketing Event Planning
• Management
• Revenue Analysis
• Google Analytics
• Microsoft Office
• Hotel Management
• Pay Per Click (Ppc)
• Micros
• Staff Development
• Email Marketing
• Restaurant Management
• Product Development
• Search Engine Optimization (SEO)