Alex de Gracia
Race Director at Life Time
- Role
- Senior Event Manager Race Director at Life Time Inc.
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alex de Gracia
Event Director and experiential event marketing professional with deep experience across…
Experience
Senior Event Manager Race Director
Jan 2014 — Present · Miami, FL, US
Responsible for the overall operations of the Life Time Miami Events division- Fiscal and budgetary oversight of the 7 endurance races owned and produced by Life Time in the South Florida, Chicago & NYC regions including the Life Time Miami Marathon, Life Time Chicago Half Marathon & the NYC Triathlon- Deep understanding of local political climate and the effects on Miami Dade County, City of Miami & City of Miami Beach Special Event permitting procedures- Coordinates all emergency response plans with local Police, Fire Rescue & Homeland Security/FBI - Team leader and builder with direct supervision of event operations, athlete services, entertainment production & booking, volunteer recruitment, and warehouse logistics teams- Collaborates with Senior Brand Manager on strategic international, national and grassroots marketing efforts for both the Life Time Run & Life Time Triathlon endurance racing brands- Extensive work with sponsorship sales and activation teams to produce highly rewarding experiences for national brands and identify future client opportunities.
Education
University of Miami
MA
Temple University - Fox School of Business and Management
BA
Skills
- Budgets
- Team-Oriented
- Sports Management
- Management
- Fundraising
- Marketing Strategy
- Marketing
- Public Speaking
- Customer Service
- Account Management
- Leadership
- Event Planning
- Athletics
- Marketing Communications
- Coaching
- Project Team Management
- Social Networking
- Brand Awareness
- Social Media Marketing
- Event Management
- Project Management
- Public Relations
- Social Media
- Sports Marketing
- Intercultural Communication
- Microsoft Office
- Sports
- Sponsorship
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