Alexander Talbott
marketing & PLG analytics @ dbt Labs
- Role
- Senior Data Analyst, Marketing & Plg at Dbt Labs
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Alexander Talbott
marketing attribution, forecasting and funnel analytics @ dbt Labs tennis, bullet…
Experience
Senior Data Analyst, Marketing & Plg
Jun 2024 — Present
Presented Live at Coalesce 2025:\'Shaping the future of self-service with the dbt MCP server and Semantic Layer: How AI + the Semantic Layer move analysts from execution to advisorship\'- Designed and executed dbt\'s first ABM pilot experiment across accounts, measuring a 10% lift in awareness-to-pipeline conversion and establishing statistical frameworks for future GTM experimentation- Aligned Product and GTM teams through PLG monetization analytics, defining and socializing seat-based and usage-based Product-Qualified Account (PQA) models alongside a three-lens attribution framework (any-touch, sourced, multi-touch) that connected product engagement, marketing- Quantified dbt\'s impact on Redshift and Snowflake growth through a cloud partner analysis that armed partner teams with proof of value and motivated joint-selling across co-marketing channels- Helped identify an 80/20 trial conversion cohort that led to redesigned onboarding with an intent survey that focused growth efforts on high-value users- Conducted marketing channel analyses that revealed funnel position and persona insights that drove ad spend reallocation and significantly improved funnel CVR- Built an automated pipeline (Meetup API to Snowflake to dbt to Hightouch) that creates a Salesforce campaign for each dbt Community Meetup and syncs registrant data (RSVPs + status) nightly, eliminating manual event-by-event exports and giving GTM and Community teams real-time visibility.
Education
Georgia Institute of Technology
Analytics
Universidad Pontificia Comillas
International Business
2009 — 2010
Northeastern University
Bachelor of Science, International Business, Marketing, Spanish
2006 — 2011
Nashville Software School
Data Science
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