Alex Cranstoun

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALEX CRANSTOUN

I am a passionate communications professional with extensive experience in mission-driven organizations. Currently, I serve at Maola Local Dairies, proudly owned by the Farmers of the Maryland and Virginia Milk Producers Cooperative Association, where I oversee communication strategies for employees across four states. My role involves managing various communication channels, including internal newsletters, intranet updates, email campaigns, and much more. I also act as the primary point of contact for processing requests from stakeholders across all corporate departments.In addition to developing and implementing communication plans, I lead initiatives to enhance employee engagement and streamline internal processes. I work closely with leadership to ensure that our messaging aligns with the cooperative\'s goals and values, fostering a sense of community and collaboration. My focus on data-driven strategies enables me to continually assess and improve the effectiveness of our communication efforts.Previously, I led digital and print communications at the Basilica of the National Shrine of the Immaculate Conception, the largest Catholic church in North America. There, I enhanced the Basilica’s online presence (social media, email, website, blog) and supported public relations and fundraising efforts. Under my leadership, the website saw a 31% increase in Page Views and a 45% boost in View Time, alongside a 15% rise in digital fundraising revenue. The Basilica, as a prominent Shrine dedicated to Mary, requires a robust communication strategy to remain a place of pilgrimage, peace, and prayer.