Alex Coulson

About Alex Coulson

Data-driven marketing executive with over 12 years of experience in both the tech and finance industries. I have cultivated both large scale and boutique cross-collaborative teams specializing in go-to-market, product marketing, branding, digital marketing, and integrated marketing. I\'m passionate about the enriching the customer relationship with the brand. I utilize innovative concepts to create forward-thinking strategies.Specialties: Digital marketing; Go-to-market; Product management; User experience; Leadership/motivating teams; Executive presentations; Google analytics; Branding innovation; Creative marketing; Market research; Strategy development, Omni-channel marketing

Experience

1. SVP and Chief Marketing Officer

   Har-Co Credit Union

   Jan 2021 — Present · US

   Responsible for the complete multi-faceted B2B and B2C marketing strategy and implementation. Winner of 2025 National America\'s Credit Unions\' Diamond Award - Membership Growth Marketing for strategic youth banking initiative and GTM strategyWinner of 2022 National CUNA Diamond Award - Cutting Edge Marketing Campaign for launch of new credit card lineup with paid and earned social, digital radio, digital display, and OOH

Education

• Rowan University

  Bachelor of Science (B.S.), Dual Majors: Marketing; Management

  2007 — 2011

• University of Maryland Global Campus

  Master of Business Administration - MBA, Marketing

Skills

• Event Planning
• Marketing
• Merchandising
• Social Networking
• Social Media Marketing
• Marketing Research
• Facebook
• Leadership
• Retail Branding
• Retail Sales
• Microsoft Office
• Sales
• Time Management
• Customer Service
• Marketing Strategy
• Social Media
• Sports Marketing
• Public Speaking
• Advertising
• Management