Alex Cacioppo
Associate Strategy Director at Highdive
- Role
- Associate Strategy Director at Highdive
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alex Cacioppo
Always striving to ask better questions, solve bigger problems, and tell more interesting stories that inspire more impactful creative solutions.
Experience
Associate Strategy Director
Oct 2024 — Present · Chicago, IL, US
Led the the strategic development behind BetMGM\'s brand refresh, using qual, quant, and desk research to set a new path and align internal and external stakeholders. This strategic initiative set the groundwork for BetMGM\'s new player-centric brand platform: Make it Legendary. Strategy Lead for State Farm Super Bowl 3 years in a row; including creative briefings, comms planning, and strategic support.Led strategy and wrote an Effie-winning case study for the \"It\'s a Jersey Mike\'s Thing\" campaign with Danny Devito.
Education
Michigan State University
Bachelor of Science - BS, Advertising Management and Media + Advertising Analytics
2015 — 2019
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