Alex Cacioppo

Associate Strategy Director at Highdive

Role
Associate Strategy Director at Highdive
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alex Cacioppo

Always striving to ask better questions, solve bigger problems, and tell more interesting stories that inspire more impactful creative solutions.

Experience

  1. Associate Strategy Director

    Highdive

    Oct 2024 — Present · Chicago, IL, US

    Led the the strategic development behind BetMGM\'s brand refresh, using qual, quant, and desk research to set a new path and align internal and external stakeholders. This strategic initiative set the groundwork for BetMGM\'s new player-centric brand platform: Make it Legendary. Strategy Lead for State Farm Super Bowl 3 years in a row; including creative briefings, comms planning, and strategic support.Led strategy and wrote an Effie-winning case study for the \"It\'s a Jersey Mike\'s Thing\" campaign with Danny Devito.

Education

  • Michigan State University

    Bachelor of Science - BS, Advertising Management and Media + Advertising Analytics

    2015 — 2019

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Alex Cacioppo — Associate Strategy Director at Highdive in Chicago, IL, US | Unifers