Alex Brannan

About Alex Brannan

Zealous & experienced marketing professional with expertise in creative direction…

Experience

1. Marketing & Creative Director

   New Tradition

   Jul 2019 — Present · New York, NY, US

   Orchestrate the creative vision and strategy for all marketing initiatives, ensuring a compelling brand presence across diverse platforms• Maintain a unified brand voice and style, significantly enhancing brand recognition and consistency, while evolving with industry trends• Spearhead branding initiatives, including two major brand revamps (2020 & 2023), in order to elevate brand identity beyond industry-leading standards• Lead the design and execution of visually striking presentation decks and marketing collateral, utilizing tools such as PowerPoint, Keynote, and Adobe Creative Suite• Direct advanced photo and video editing projects, boosting the promotional impact and driving salesProvide creative development services for large-format static and digital OOH signage for a wide range of local and national clients• Oversee company communications and brand positioning, ensuring consistency through the use of logos, style guides, copywriting, and graphic design• Work closely with various teams (sales, real estate, finance, ops, etc) to collaborate on creative projects that enhance overall sales efforts and maintain the company\'s reputation for delivering top-notch marketing materials• Manage a team comprised of a Marketing Manager & Marketing Coordinator

Education

• Temple University - Fox School of Business and Management

  Bachelor’s Degree

  2013 — 2017

Skills

• Marketing
• Newsletters
• Market Research
• Marketing Communications
• Facebook
• Illustrator
• Microsoft Powerpoint
• Social Networking
• Social Media
• Photoshop
• Management
• Microsoft Office
• Retail
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Public Speaking
• Customer Service
• Microsoft Word
• Leadership
• Advertising
• Indesign