Alexandra Branam

About Alexandra Branam

Experienced Digital Marketing Manager with a demonstrated history of working in the…

Experience

1. Regional Digital Manager

   Asbury Automotive Group

   Nov 2020 — Present

   Digital Marketing Manager Responsibilities- Manage and coordinate marketing team members and digital marketing campaigns - Develop and track marketing efforts from various mediums including paid search, social media, email marketing - Collaborate with internal colleagues and external vendors - Monitor current campaigns and efforts, ensuring the team meets deadlines, complete necessary tasks and reaches or exceeds set goals - Lead market research efforts to analyze & improve current customer usability, website design and features, content and conversion rates to ultimately increase traffic and sales of products and services - Execute a range of marketing techniques including paid search, SEO, social media, email marketing and lead and data analyzation - Coordinate with different departments within the corporate office as well as dealership personnel across many different brands and regions to produce effective results - Manage online brand and product campaigns to raise awareness and promote sales while remaining compliant with brand and company guidelines - Analyze customer, market and lead data to evaluate the success of current and past marketing efforts - Develop new ideas and campaigns to improve brand marketing, traffic and exposure - Improve the usability, design, content and conversion of company websites - Plan and manage budgets for all digital marketing - Evaluate customer research, market conditions and competitor data to optimize campaigns - Research new techniques and technologies to keep the marketing efforts and company up-to-date on the latest developments in digital marketing - Stay organized to manage multiple tasks and efforts amongst multiple team members Programs/Tools Frequently Used- Adobe Creative Suite - Google Workspace - Microsoft Office Suite - Elead CRM - Google Analytics - Dealer.com - Google Ads - HomeNet IOL - vAuto - Facebook Ads Manager

Education

• Grady College of Journalism and Mass Communication, University of Georgia

  Bachelor of Arts - BA, Advertising

  2014

Skills

• Advertising
• Online Advertising
• Management
• Advertising Sales
• Sales
• Microsoft Excel
• Event Planning
• Marketing Communications
• Account Management
• Facebook
• Sales Management
• Online Marketing
• Graphic Design
• Microsoft Office
• Leadership
• Public Relations
• Powerpoint