Alex Bong Wright
I Don\'t Just Build Brands — I Make Them Iconic | Fractional Marketing Strategist | ex-Ogilvy, Grey, Havas
- Role
- Brand & Marketing Consultant at Amazon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alex Bong Wright
I create captivating customer experiences that drive brand success and profitable relationships. With a track record of launching and growing strong brands in competitive industries like healthcare, finance, and technology, I bring a unique blend of marketing strategy, brand management, and management consulting expertise to fuel business growth.In today\'s rapidly changing consumer landscape, brands must map customer interactions throughout the entire journey and deliver innovative products, services, and content seamlessly. Success lies in synthesizing trends, insights, data, and technology to inspire creativity. It\'s crucial for brands and agencies to break free from siloed approaches and work cohesively for lasting impact.Select expertise and clients: marketing strategy, brand positioning, data-driven creative, new product launches, customer journey, marketing analytics, multi-channel marketing, and CX/CRM. Select companies/clients: J&J/McNeil, Pfizer, Eli Lilly, GSK, ViiV, Starbucks, TD Ameritrade, IBM, HP, American Express, Citi Cards.
Experience
Brand & Marketing Consultant
Jan 2024 — Present · New York, NY, US
Partner with brand, marketing, and product teams across Amazon to implement the rollout and adoption of the Global Brand Architecture and Design System. Ensure a consistent, modern, and scalable brand experience across customer touchpoints, from digital interfaces to packaging to advertising.
Education
Yale University
Bachelor of Arts - BA, Economics & Political Science
The Wharton School
Master of Business Administration (M.B.A.), Marketing
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