Alex B. Liston
Sr Director, Global Demand Generation & Marketing Operations @Quantexa
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WORK HISTORY
Sr Director, Global Demand Generation & Marketing Operations @Quantexa
Optimize and standardize campaign approaches across the organization, leveraging campaign framework models. Identify, document, and implement best practices•Liaise with marketing leadership, product marketing, and regional marketing, to scope campaign requirements for brand, platform and industry campaigns, resource needs and delivery timeframes•Oversee end-to-end building (Core Bill of Materials & Creative), managing, optimizing, reporting, and scaling of global campaigns and programs•Leverage Marketing Operations resources to establish governance and processes that drive end-to-end visibility of the performance of campaigns and marketing automation programs. Across all marketing teams, foster a culture of making data-driven decisions•Work closely with other marketing teams to drive campaign conversions across the lead lifecycle.•Oversee marketing automation (lead scoring, nurture journey’s, online webinars, and events) strategy, and improve ongoing demand efforts by (optimizing lead scoring, nurture, and journey efforts) ensuring close integration with CRM and marketing automation systems and the existing sales processes•Work with field marketing, product and sales teams to automate cross-sell and up-sell efforts to existing customers•Oversee data privacy compliance with GDPR and other local opt-in laws and regulations•Establish and implement an SEO strategy across web marketing and content team efforts in alignment with ongoing campaigns•Implement best practices in database management to increase data integrity and market reach across regions
EDUCATION
The College of New Jersey
BA, History
SKILLS
ABOUT ALEX B. LISTON
Demand Gen & Marketing Ops at Quantexa
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