Alexandra Ferraro

Marketing Manager @Intelligencia Ai

Hired as the first full-time dedicated marketing lead • Plans and executes strategic and tactical marketing efforts to generate awareness and demand • Responsible for honing branding, messaging, and overall marketing strategy for the company • Manages agency partnerships to serve as an extension of the marketing function • Create and implement an integrated marketing strategy with paid, earned, and owned media • Secure and place media buys in key industry publications to reach our target audience • Work cross-functionally with colleagues to harness the right inputs to generate meaningful market-facing materials (e.g. articles, decks, and other market-facing content) for awareness, demand-gen, and sales enablement • Work in partnership with colleagues to develop and ghostwrite impactful and SEO-focused content and drive thought leadership for our subject-matter experts • Complement and support commercial efforts for the organization through key, strategic marketing owned initiatives