Alex B.

Co-founder @Mundo Da Elétrica

Belo Horizonte, BR

I am the Co-Founder of Mundo da Elétrica, a prominent niche educational YouTube channel in Brazil dedicated to the field of electricity.Mundo da Elétrica stands as the leading platform for electrical content in Brazil, boasting a remarkable daily viewership of Our channel has garnered an impressive 1.41 million subscribers and an astonishing 185 million views to date (Sep 2025).Our content spans a wide spectrum, covering electronics, electrotechnical topics, work safety, embedded software development, and platforms such as Arduino. Notably, our videos are widely adopted by educators in numerous technical schools and universities throughout Brazil.Within Mundo da Elétrica, my role encompasses- Strategic Project Management: Steering the direction of new and ongoing projects- Software Development: Crafting cutting-edge software tools, including the Reply Tools, and maintaining our internal software suite in a mix of cloud/homelab servers. Many of these are intricately integrated with Google Spreadsheets, involving the active use of Google APIs- Website enhancement: Ensuring our company website remains scalable and cost-effective to handle the significant traffic, currently exceeding page views per month, the most visited blob/website for electricians in Portuguese- Software ecosystem curation: Carefully selecting, integrating, or developing software tools that align with our operational needs.As part of my responsibilities, I overview interactions with various companies to secure sponsorships, equipment, and instruments.Furthermore, I lead Audience Development and Marketing Strategies. Leveraging SEO and a diverse range of tools and scripts, I systematically identify opportunities for bolstering social network engagement and expanding our organic reach.

Centro Federal de Educação Tecnológica de Minas Gerais

Electronics Technician, Electrical, Electronic and Communications Engineering Technology/Technician

Universidade Federal de Minas Gerais

Bachelor’s Degree, Mathematics and Computer Science