Alexandria Bauer Johnson

About Alexandria Bauer Johnson

In my current role, I\'m essentially the GM for a cutting-edge global payments partnership…

Experience

1. Director, Strategic Program Management

   Visa

   Sep 2021 — Present

   Influence program roadmap through research, insights, and a clear understanding of the current and evolving needs of strategic customer segments, develop customer journeys and personas to understand the market opportunity, deliver audience-centric messaging that resonates with customers and go-to-market plans that empower sales teams, and utilize learnings to iterate on program designs - Mockup and implement program websites for 5 distinct regions, taking regional nuances into account, leveraging components and templates to edit pages and maintaining constant site optimization through technical integration and testing - Create content across a wide variety of mediums (i.e. whitepapers, marketing collateral, infographics, etc.) designed to support program - Manage external marketing communications and act as the marketing agency\'s point of contact to deliver an integrated plan across paid, owned, and earned media - executing on deliverables including omni-channel campaigns, thought leadership pieces, marketing playbooks, and website content - Translate business requirements into technology prioritization of key features to facilitate an MVP approach for delivery of FX functionality - Drive delivery of the MVP - directing the focus across teams involved, testing, operational credibility, tech operations, platform integration, and client onboarding - Maintain a commercialization roadmap (e.g. subsequent priorities, future iterations, and target states)- Monitor trends in KPIs and performance drivers and translate data into actionable insights and recommendations - Design and implement detailed audience engagement strategy for program - developing journey maps and user flows, applying testing and messaging experiments, and synthesizing these deep insights to refine strategy - Collaborate across marketing and communications teams to develop positioning, messaging, creative frameworks, and channel strategy and deliver innovative campaign content that drives demand

Education

• Clemson University

  Bachelor's degree, Marketing

Skills

• Statistics
• Hubspot
• Microsoft Word
• Microeconomics
• Facebook
• Microsoft Publisher
• Customer Service
• Photoshop
• Six Sigma
• Organizational Leadership
• Balance Sheet Review
• International Marketing
• Calculus
• Microsoft Access
• Public Health Education
• Services Marketing
• Social Media
• Financial Reporting
• Member Relations
• Public Speaking
• Power
• Event
• Consumer Behaviour
• Salesforce
• Accounting
• Risk Management
• Non-Profit Leadership
• Leadership Development
• Dimensions of Professional Selling
• Finance
• Market Research
• Social Media Marketing
• Google Analytics
• Adobe Photoshop
• Tax Return Review
• Social Networking
• Event Planning
• Macroeconomics
• Business Writing
• Powerpoint