Alex Balford

About Alex Balford

A go-to-market product expert with a proven track record of exceeding high growth targets for strategic product launches and leads teams to drive product success throughout the lifecycle. I\'m passionate about creating compelling stories grounded by a deep understanding of customers and their needs, to illustrate how solutions can make a difference for their business. An MBA graduate and ongoing student of technology who keeps a finger on the pulse of Media and Entertainment, Cloud, Gaming and Telco industry trends.

Experience

1. Senior Manager, Product Management

   Akamai Technologies

   Jul 2023 — Present

Education

• UNH Peter T. Paul College of Business and Economics

  Bachelor of Science, Business Administration: Marketing

  2008

• D'Amore-McKim School of Business at Northeastern University

  Master of Business Administration (M.B.A.)

  2015

Skills

• Budgets
• Corporate Communications
• Trade Shows
• Email Marketing
• Sales Operations
• Go-to-Market Strategy
• Competitive Analysis
• Start-Ups
• Sales
• Management
• Social Media
• Project Management
• Integrated Marketing
• Enterprise Software
• Strategic Partnerships
• Crm
• Marketing
• Sem
• Salesforce.com
• Sales Enablement
• Market Research
• Product Launch
• B2b
• Interpersonal Skill
• Saas
• Product Management
• Product Marketing
• Event Management
• Software as a Service (Saas)
• Digital Marketing
• Leadership
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Software
• Marketing Communications
• Lead Generation