Alexa Schwartz

Senior Insight Associate at Olson Zaltman

Role: Senior Insight Associate at Olson Zaltman
Location: Atlanta, GA, US
LinkedIn followers: 500 followers

Research & DevelopmentView LinkedIn profile

About Alexa Schwartz

Passionate about understanding consumer behavior - the \"why\" behind what we do and how…

Experience

Senior Insight Associate
Olson Zaltman
Aug 2023 — Present · Pittsburgh, PA, US

Education

University of Georgia - Terry College of Business
Master's degree
2021 — 2022
University of Georgia - Franklin College of Arts and Sciences
Communications Studies, English, Interdisciplinary Writing
2017 — 2021

Contact information

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Work email
•••••@olsonzaltman.com
Personal email
•••••@•••••.com
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Current company

Olson Zaltman

Market Research · 41 employees · Founded 1998 · Pittsburgh, Pennsylvania, United States

Most business decisions don\'t fail because of a lack of data. They fail because of a lack of meaning. Olson Zaltman is The Meaning Company. We go beneath the surface, into the unconscious forces that actually drive human behavior, and turn what we find into clear, decisive business strategy. Our method, ZMET® (Zaltman Metaphor Elicitation Technique), was developed by Professor Dr. Gerald Zaltman at Harvard Business School. In nearly 30 years, we\'ve completed over studies across 40 countries, drawing on neuroscience, cognitive psychology, anthropology, and sociology to uncover what people don\'t know they know. Because 95% of thought is unconscious, most research methods miss what matters most. We don\'t. We partner with leaders who value rigor, respect science, and trust human expertise over shortcuts. When it really matters, OZ makes human understanding your competitive advantage.

olsonzaltman.com

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About Alexa Schwartz

Experience

Senior Insight Associate

Education

University of Georgia - Terry College of Business

University of Georgia - Franklin College of Arts and Sciences

Find verified contacts for anyone on LinkedIn