Alex Ayling
Editorial and Content Director @the LEGO Group
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WORK HISTORY
Editorial and Content Director @the LEGO Group
London, GB
Leading the editorial and content strategy and teams across the kids and family digital ecosystems.
EDUCATION
University of Bristol
MSci, Chemistry with study in Continental Europe
SKILLS
ABOUT ALEX AYLING
Experienced and creative media executive with strong grounding in audience needs and commercially driven content strategy. Former roles include multiplatform production, digital channel management, commissioning for linear TV and online as well as audience research and acquisitions on the international market.Specialties: Creative leadership.Creative strategy.Digital channel management.Executive producer on multiplatform projects.Linear broadcast commissioning including live OBs.Cross-platform content creation.Galvanising many teams behind a singular vision / project.Strong editorial eye.Copy writing.Social media.Audience insight.
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