Alexa S.

About Alexa S.

As Assistant Deputy Director at Allegheny County Department of Human Services, I led digital communications, tailoring strategies to engage the community effectively. We delivered content that met organizational objectives and fostered significant community connections, leveraging analytics to refine our message and reach.My mission, regardless of what industry I\'m working in, is to create compelling, engaging, and user-friendly content that aligns with an organization\'s goals and meets the needs of its clients. I\'m accustomed to collaborating with UX designers, researchers, developers, product managers, and other communications staff to plan, write, and manage content across digital properties, including websites, apps, social media, and email campaigns.

Experience

1. Content Experience Designer

   U.S. Bank

   Aug 2022 — Present

   Develop and produce content for websites and mobile apps, including text, images, videos, and interactive elements.• Collaborate with UX designers and researchers to create content that aligns with user needs, goals, and behaviors.• Define content strategies, including content goals, target audience personas, messaging, and tone of voice.• Organize and structure content hierarchies and navigation to optimize user engagement and information retrieval.• Ensure that content meets accessibility standards and guidelines to make digital platforms inclusive to all users.• Monitor and analyze user engagement and content performance using analytics tools to make data-driven improvements.

Education

• Carnegie Mellon University - Heinz College of Information Systems and Public Policy

  Master of Public Administration - MPA

• University of Pittsburgh

  Bachelor of Arts, Political Science/Jounalism

  1992 — 1996

• Carnegie Mellon University - Heinz College of Information Systems and Public Policy

  Master of Public Administration - MPA, Non-Profit/Public/Organizational Management

Skills

• Advertising
• SEO Copywriting
• Web Design
• Information Architecture
• Proposal Writing
• Research
• Event Management
• Digital Strategy
• Writing
• Writing for the Web
• Strategy
• Event Planning
• User Experience
• Marketing Strategy
• Marketing
• Project Planning
• Editing
• Interactive Strategy